Headquartered in Fargo, North Dakota with distribution centers in Las Vegas, Cincinnati and Jacksonville; Heat Transfer Warehouse is a wholesale supplier of heat transfer vinyl, which is the heat pressed material on graphic t-shirts, hand bags, and much more!
Heat Transfer Warehouse came to us with a unique problem. “How do we tell the public what we are, without confusing them?” They are not an apparel designer or a heating & plumbing company, but a wholesale supplier of heat transfer vinyl. This confusion and miscommunication made it difficult for Heat Transfer Warehouse to lock in new clients from around the nation.
Advertise Edge dove deep into learning Heat Transfer Warehouse’s brand and goals by sitting in on meetings and operations. Communication was very important to understand the overall marketing strategy and brand tone of Heat Transfer Warehouse. Over the next couple years, Advertise Edge produced multiple types of videos including: a YouTube Ad Campaign, Company Culture, Brand storytelling, Product and Recruiting videos. Through these videos, we were able to capture their company culture while providing the perfect branded message they were hoping for.