The North Dakota Autism Center is dedicated to helping people and families affected by Autism Spectrum Disorder and other developmental disabilities through our excellent care, therapy, advocacy, and support.
Their Need
The North Dakota Autism Center hosts their annual AuSome Evening Gala every spring, in hopes to raise as much money as possible for AuSome Kids Day Program Scholarships. Before the fundraising began at the gala, they wanted to play a video telling the story of the Autism Center and the day program. They wanted to show the impact the AuSome Kids Day Program has made on so many families affected by Autism.
The Solution
Advertise Edge met with the Autism Center only a month before the gala and quickly got to work scheduling production shoots. 4 weeks to create a concept, filming four separate half days, and editing the 4-5 minute video, is not recommended. However with a “Find A Way” attitude and a project that will impact many lives, the Advertise Edge Community Program was able to produce an emotional video that touched many viewers hearts. The strategy was to tell the North Dakota Autism Center story while triggering emotions within the viewer and we believe this was a big reason why we exceeded our fundraising goals!