Advertise Edge met with the Autism Center only a month before the gala and quickly got to work scheduling production shoots. 4 weeks to create a concept, filming four separate half days, and editing the 4-5 minute video, is not recommended. However with a “Find A Way” attitude and a project that will impact many lives, the Advertise Edge Community Program was able to produce an emotional video that touched many viewers hearts. The strategy was to tell the North Dakota Autism Center story while triggering emotions within the viewer and we believe this was a big reason why we exceeded our fundraising goals!